Give Your Work-Out a Boost with a Shot of Cold-Brew

Courtesy of Instagram (@Cold_Triathlon)

Courtesy of Instagram (@Cold_Triathlon)

Good news for coffee-loving athletes! According to a recent article by the Wall Street Journal, caffeine is becoming more and more popular among professional athletes as a performance enhancer that is not only legal but measurably effective. (If you drink Cold Bruja Coffee, it can be delicious as well!)

The WSJ article cited studies showing moderate caffeine intake to boost performance by 1-2%. According to data collected by the World Anti-Doping Agency since 2004, three in four elite athletes use caffeine regularly. Triathletes, cyclists, and rowers were the heaviest consumers.

There is no shortage of coffee-based pre-workouts on the market, but many of them are filled with milk and excessive amounts of preservatives and emulsifiers, the benefits of which have yet to be verified by clinical research. Meanwhile, the health benefits of many vitamin and mineral supplements are still being debated within the scientific community, but caffeine alone has been repeatedly shown to enhance athletic performance across sports. Studies of coffee specifically as a caffeine source have shown the same positive results.

One happy Cold Bruja customer participating in the Chinatown Firecracker Run in downtown LA

One happy Cold Bruja customer participating in the Chinatown Firecracker Run in downtown LA

If you are looking for a 100% natural caffeine source without worrisome additives, our concentrate is a great choice. The caffeine count per ounce is intense, so you won’t need to fill your stomach with a whole gallon of it to feel the jolt. And did we mention it’s delicious? Take a swig of our concentrate before you head out and rock your workout with a good taste in your mouth.

Click here to order online and give it a shot!